7 common misconceptions about professional coaching

About this E-Book

“Coaching is helpful for people going through a burn-out.” “It’s all talk, no action!” “Who knows what really goes on during a coaching session?” 

Between stereotyped misconceptions and growing popularity, coaching is a divisive subject. However, these simplistic opinions often reflect an unfamiliarity of what coaching actually is. 

With this guide, we wish to respond to the various objections that are often opposed to coaching, in order to reveal its true potential and encourage its more widespread adoption!

In this E-book, you'll discover:

• 7 common misconceptions about professional coaching and the truth behind them
• Quotes from coaches and key data
• PSA’s testimonial on how they incorporated coaching into their global leadership development initiatives